Gtech, Worcester

Forming part of a larger conversion of a former commercial unit, Glazzard Architects were commissioned to design Gtech’s first retail concept store.

Gtech are global manufacturers of cordless products, including floor-care products and electronic bikes. As well as the display and sale of their entire product range, the store also offers the opportunity for customers to test and try out products. This includes a newly constructed cycle track for testing of the ebike and escent mountain bike.

The concept was based around pure white corian plinths of different sizes that enabled the different products to be displayed simply and elegantly.

gtech_layout_a